Growing a Small Business in Columbia, MO, With Nutrishop

Local business owner, Amber Goodwin, stands smiling behind dark checkout desk at her Columbia, MO, business with supplement bottles in the background.

“It felt like the weight of the world was off my shoulders.” Amber Goodwin, Nutrishop Owner in Columbia, MO

Amber Goodwin, owner of Nutrishop in Columbia, MO, turned her passion for fitness and healthy living into a career. Offering a wide selection of supplemental nutrition products, the local business has earned incredible success serving the wellness needs of Boone County residents. However, the company’s success today required overcoming early hurdles.

Opening a Business in Mid-Missouri

Tired of two-hour commutes and seeking a happier and healthier lifestyle, Goodwin escaped California for greener pastures in Mid-Missouri. Upon arrival, the fitness enthusiast identified a gap in the local wellness market: quality nutritional supplements and education. The realization inspired her to open up Nutrishop in Columbia.

Even with her incredible enthusiasm and solid planning, Goodwin immediately hit a roadblock when approaching national institutions for financing to purchase the wellness franchise. Fortunately, local friends suggested The Callaway Bank, and she was quickly connected with Jason Ramsey. “He made the process very, very easy for us — really broke everything down in layman’s terms.”

Jason, a commercial lender, not only found Goodwin a business loan to match her needs, but he also helped connect her with local, small business resources, like the Missouri Women’s Business Center. Such networking and educational opportunities proved valuable in helping the new business owner establish relationships and get to know the community better.

Supporting Local Business During the Pandemic

In 2020, the arrival of the pandemic placed considerable strain and stress on small brands, especially when lockdown prevented them from opening. The Callaway Bank went the extra mile again to support our consumer and commercial lending clients, including Nutrishop. “They just took care of everything,” shared Goodwin.

The Bank implemented a variety of services and resources to help ease the financial strain. Temporarily halting loan payments and providing owners with PPP loan guidance served to help small businesses, like Nutrishop, survive. “It felt like the weight of the world was off my shoulders.”

Creating the Moments That Matter for Mid-Missouri Small Businesses

Nutrishop’s success and on-going relationship with The Callaway Bank serves as a compelling example of our team’s commitment to providing quality, personalized service. “Our relationship with Callaway is fantastic,” according to Goodwin. Experience our community bank’s dedication to helping small businesses create the moments that matter by contacting a banker today.


Ready to grow your business? Contact our team today to learn how The Callaway Bank can help!
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